Written by Mike Kimberling of Tinder + Sparks, In September
2009, Neil Stansfield who was jailed for more than two years for buying
own-brand supermarket food, repackaging it as organic produce, and selling it
on at a huge markup. He did such thing that no one can do that. He purchased
his own non-organic product and put the sticker on It as an organic food. After
that he sold it in the market. People mostly get attracted towards good design
and he had done really well. Perfect design, good idea he put it everything on
it. That’s how many people purchased his food product because of good design. I
read something about 7UP. The soda was made in 90s and it didn’t even taste like
soda it tastes like lemon. So they complained about it, that means it was never
change. That’s why logo the design the packaging can even fool you as in the
good idea behind the design.
The Designer tweaks famous logos to use less in, was written by Jacopo Prisco, it says it could big brands that save millions of dollars a year, and that can help them in presence of the environment just by slightly changing their logos. I really like the idea behind the design is that they can re-design the idea just by changing the logo little bit or the color that they are added. Boyer has started a campaign called "Eco branding" to demonstrate the idea. He said,” I was designing the birth announcement card. He will add some of the color in it which look good in the very artistic way, it was on computer that way its look good. Then he look at bill it was way more expensive than he thought. Then he decided to reduce the color number and then it was affordable. It says they would tweaking the design, not changing it entirely. And besides, sometimes you need to mix things up and keep it fresh, too!
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